MEDIA

What is DRTV?

Direct Response TV (DRTV) is a method of buying TV time at rock bottom prices.  By not buying at rate card rates, advertisers can benefit from exceptionally low rates

Benefits:

  • Stations and networks sell unsold inventory at 60–90% off regular rate card rates.
  • Remnants are available locally, regionally and nationally through cable & satellite networks and syndication.
  • Covers every market in the U.S.
  • Quick campaign launches
  • All day-parts available
  • Flexible scheduling

Variables:

  • Knowing the right mix of rate, schedule and timing is absolutely necessary for a successful campaign.
  • Spots must include a bona fide offer for a product or service and response mechanism (toll free number, web site) to qualify for DRTV rates.

Having the right team is crucial to a profitable campaign.

 


[ HOME ][ EXPERTISE ][ MEDIA ][ CAPABILITIES ][CONTACT ][ SITEMAP ]