expertise

DRM Partners

DRM Partners was established in 2004 by Susan Pensabene and Mary Ram, recognized leaders in the Direct Response media industry.

Susan Pensabene

Susan brings over 30 years of DR experience to the table. She began her career at Wunderman in 1973 where she helped form the first full-service DRTV agency in the country. From Wunderman, Susan joined Rapp & Collins to launch the Media Department. She later headed the Broadcast Media Division of Grey Direct. In the late 80's she formed her own agency – Shain, Colavito, Pensabene (SCP) – which after 15 years in operation was sold to Omnicom and folded into Rapp Collins' Media Department.

Mary Ram

Mary's experience began in the mid 80's at A. Eicoff in Chicago where she was a Broadcast Buyer and Account Supervisor. She went on to direct the launch of Time Life's in-house media buying group in Alexandria, VA. Later, she spent 8 years at SCP/Rapp Collins where she served as Broadcast Director. Her experience also includes a stint as SVP, Director of Client Service at IPG's ID Media (the agency formed by combining Media Direct Partners, Western Direct, True North and Draft Direct).

 

 

 

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